Website speed optimization is essential for several compelling reasons, it affects user experience by ensuring that visitors can quickly access the content they are looking for,
Slow websites will have a low number of conversions, a high bounce rate, and a low number of pages per visit. Essentially, a slow site means people will bail because no one has the patience to wait for a website to load.
In today’s fast-paced digital world, users expect instant website loading speed, and a slow website can lead to frustration and high bounce rates. Search engines like Google consider page speed as an important ranking factor. A faster website is more likely to rank higher in search results, which will positively affect organic traffic.